TradingFloorChat is an online LIVE chat forum for traders to chat with each other.
The home page needs to introduce TradingFloorChat as a service, I think the home page should not have live market data on it, but it needs to strongly speak "Stock Trading" and "Stock Market" type concepts so people know what it is. Perhaps also a count of how many messages have been posted on our online chat (currently over 120,000).
I want the call to action to direct them to sign up now and start chatting. It should highlight the benefits of the website:
* Live chat, no page reloads to see new messages
* Past chats are searchable
* Stock market data available in the chat rooms
* Share ideas, links and thoughts with other traders
* Free to use for anyone
Another point, is on the home page, need to have some blurb so I can describe what it is we do for SEO purposes. I want this site to feel very modern, very up to date, and very schmick.
Sign Up Page:
Needs a strong call to action to get people to sign up. We should highlight the number of messages again in the system, you can use the fields on the current registration page. Should highlight the features again from the home page. Clear and strong call to action again.
The chat page needs to be redesigned some. We will keep the "speak" box at the top, though we will be changing this into an auto resizing text area. Chat's then flow from the top (most recent at the top).
The side bar currently has some links, but what I want to do is change this around a bit. Need to make room at the top for a square google adwords ad usual size. Then we need who is logged in, can be creative about how this is displayed. Then we have links, The links will be pared down, perhaps we do a structured menu of links here, that can collapse.
Additionally, I want the bottom 1/3 of the screen to be live stock data including a stock ticker (like what is under the nav bar of HotCopper.com).
So we have a 2 column layout, 2/3 and 1/3 of the chat window and sidebar. Then we have the bottom 1/3 to be the stock data.
In between the bottom of the chat window and the 1/3 stock data should be another wide banner ad.