Start page (page1):
On the start page you should get an overview of our most popular voucher codes right now. You should also be able to easily search for a store or voucher as well as browse vouchers by category (travel, fashion, shoes etc).
Store landing page (page2):
Let's take an example. We have a page for all the Dell voucher codes.
The user should immediately realize what this page is about, Dell vouchers. We show the Dell logo, the title says "Dell voucher codes", show a description of Dell in about 200-500 words, and a list of the 5-10 latest and most popular Dell voucher codes.
The main purpose of this page is for the user to click the button that says "Get code & open store" on one of the vouchers. When clicked the button transforms to display the voucher code.
The secondary objective is for the user to sign up for the newsletter or click "like" on the facebook page.