Vitaen has years of expertise in the field of complex security issues in the private sector and in the business market. Vitaen believes that the current vision of safety should and can be different because of ongoing crime and the ever-changing methods of attack. Vitaen provides security consultancy, physical security, family security and IT security. Or: buildings, people and computers. And everything is connected to each other. For example, IT security is inextricably linked to physical security, and basic knowledge of the digital risks (cybercrime) is crucial for your safety.
Vitaen had a website built 3 years ago: http://www.vitaen.nl.
This website mainly focused on Consultancy for public and private sector.
The texts are long and complex. The website is more of a brochure.
Therefore, the website must change.
The website of Vitaen should be a corporate website especially a Sales Funnel:
Products must be purchased immediately
Leads must be generated immediately, and be directly connected to our CRM Teamleader.
3. Target group
To the target groups of Vitaen are clear by the corporate structure of Vitaen
Security Consultancy (Public / Private)
Cyber / IT Security (focus on SMEs (gdpr))
Both physical and cyber security for Dutch SMEs understandable, clear, easy to apply.
Vitaen wants to offer a complete package: not just a software, but also a package of services around it.
Many entrepreneurs do not yet invest in cyber security because they find it expensive, complex and elusive. What they do not see is not there.
Good security = a good policy.
Security is not just software, but has an organizational side.
It is important to draw up an integral security strategy. Good security is a combination of all kinds of measures.
Vitaen wants to offer SMEs a standardized package. To cover 90% of the risks they run. Through this structure Vitale Trusted wants to be a service partner for SMEs.
From 25-05 the European Union will introduce GDPR. Legislation that stipulates that SMEs must also secure their digital data. This is a good time for Vitaen to take part in government communication towards SMEs.
Vitaen company structure
Services: Security Consultancy Services (3 packages)
Monitoring Service + Reporting
24 H. Pentest automated
Consultancy ‘products’. (here we make package deals)
Threat Intelligence Feed
Security Audit & Governance IT
AVG / GDPR
Security Awareness training
5. Key message (promise)
Vitaen takes care of security issues
Vitaen ensures business continuity.
Private sector: SMEs must comply with GDPR legislation as of 25 May. A lot of fuss for entrepreneurs.
Where do they start, what does it cost, how much time and hassle?
Vitaen deprives them of the care. Vitaen ensures that one becomes GDPR proof, at minimal cost.
Public sector; Vitaen is a high-level security consultancy specialist; a premium player on the market.
Many, long-term relationships with government parties, ISO certifications, audits, reports, etc.
6. Plan of requirements
Vitaen wants an interactive sales website.
Website not hackable; SSL certificate?
Better findable on Cyber Security, Awareness training
Buy a direct package / purchase a subscription (shop) (see https://www.ziggo.nl/pakketten/)
On all loose cyber products in direct shop module.
Call2Action buttons; call me / contact me without obligation
Filling in data, direct link to CRM system: Teamleader!
High degree of security for back-end and front-end and connection (non-hackable)
Possibly space for news / blogs
The new website must be idiot-proof and easily transfered on our URL.
Preferable Wordpress, but we are open to other CMS
7. Tone of voice / style
Vitaen has its own content writer who will deliver the content.
Advice on suitable content for SEO / SEA / Sales is always welcome.