Home Page 2.0 - Online Accounting !

Asperion

Asperion provides online accounting software for small and medium businesses (SME). It offers many powerful features and makes it easy to manage your online accounting without the need to install any additional software on your computer.

We would like to completely redesign our current website http://www.asperion.nl. The new design should reflect better our main products and our core values.

De goal of this document is to give the basic information needed for the design and the structure of the new website of Asperion. This process will be done in two phases.

Phase 1
Design of 2 pages - the Home Page (for businesses) and the page for Accountants.
The design of the Home Page will define the style and the structure of the whole website.
(see the attachment “flowchart” for the structure of the website).

Phase 2
Design of all other pages
After the design of the Home Page and the page for Accountants are ready, there will be a second contest for the design of all other pages, in the same style defined by the Home Page.

This information is dedicated to the implementation of Phase 1, the design of the Home Page.

1. Businesses (Small and Medium / SME)
2. Accountants

Keywords – great service, passion, involvement, quality, successful (many happy customers), a safe choice, continuous development, approachable.

The style of the home page for “Businesses” (which will be also the home page for Asperion.nl) will define the style for all pages under “Businesses”.

The style of the home page for “Accountants” should be the same as the style of “Businesses”, but it should be experienced as a separate environment, by using a different color pallet.

The house style color of Asperion is blue (see logo). The exact colors (HEX) of the logo are:

Light Blue: #96C0DC
Dark Blue: #0B1560

To achieve some balance in the color spectrum between cold (blue) and warm (red, brown, yellow, orange), you can use an additional color (other than blue, grey, black or white), for certain elements or accents.

Width 975 pixels (fixed width)

Format: .psd

2

HOME PAGE

The home page of Asperion.nl is targeted for the audience “Businesses”. There should be a notable button “Accountants” in the main navigation, linking to the environment for accountants. (see Menu).

Width 975 pixels (fixed width)
Header
Logo (left)
Banner / image, right next to the logo (728x90)
Phone number 088 – 5 11 11 11

Main Menu
Horizontal, under the “Header”.

[Home] [Factuur] [Boekhouden] [Handel] [Over Asperion] [Login] [Accountants]
(in English: Home, Invoice, Accounting, Trade, About Asperion, Login, Accountants)

Submenu
Horizontal, under “Menu”.
[Cursussen] [Veiligheid] [Kies een adviseur] [Downloads]
(in English: Courses, Safety, Choose your advisor, Downloads]

Content, Block 1
Visual presentation as a “cover flow” with a number of presentations (testimonials, screen shots etc.)

Content, Block 2
Short text (bullets) about the advantages of Asperion. Button “Gratis Proef” (Free Trial)

Content, Block 3
Products overview (3 + 1 = 4 ).
4 products presented in 4 subblocks with:

- Title
- Image
- Short description
- Advantages
- Price
- More info
- Button “Gratis Proef” (Free trial)

The first three products are for “Businesses”: Invoicing, Accounting and Trade.
The fourth subblock points to the environment for “Accountants”.

Footer

- Sitemap reflecting the structure of the website
- Copy rights and trade marks
- Trust builders / logo’s [SRA] [ECABO] etc.
 
ACCOUNTANTS HOME PAGE

Same setup as the “Home Page”, different color pallet.

The target audience is “Accountants”. In the main navigation there should be a notable button “Ondernemers” which links back to (Businesses). See Menu.

Menu
Horizontal, under the “Header”.

[Home] [Interactief Werken] [Partnership] [Support] [Over Asperion] [Login] [Ondernemers]
(in English: Home, Work Interactive, Partnership, Support, About Asperion, Login, Businesses)

Submenu
Horizontal, under “Menu”.
[Cursussen] [Veiligheid] [Certificeren] [Downloads]
(in English: Courses, Safety, Certification, Downloads)

Content, Block 1
Visual presentation as a “cover flow” with a number of presentations (testimonials, screen shots etc.)

Content, Block 2
Short text about the advantages of Asperion. Button “Gratis Proef” (Free Trial).

Inhoud, Blok 3

An overview of the possibilities for accountants, 3 subblocks:

- “Interactief Samenwerken” (Work Interactive)
- “Partnership”
- “Support”

These are not separate products from which you should choose, but rather the three main reasons why you should choose Asperion.

Each of the 3 subblockas has:

- Title
- Image
- Short description
- Advantages
- Price
- More info

Footer

Same as described above.

http://www.asperion.nl

We would like to receive original and authentic designs. Hopefully this list with examples will be a source of inspiration. For each example there’s a note about why it has been chosen.

http://www.reeleezee.nl (same product segment, style, footer)

http://www.intuit.com (same product segment, style)

http://www.quickbooksonline.intuit.com (same product segment, style)

http://www.xero.com (same product segment)

http://www.salesforce.com/nl (leading SaaS provider)

http://www.apple.com (design style)

http://www.mamut.com/nl/boekhouding (same product segment)

http://www.providesupport.com (style)

http://www.alfresco.com (style)

http://www.netherlands.emc.com/?fro…SiteSelect (“cover flow” example, but it doesn’t have to be in the whole width of the page)

http://www.crmondemand.oracle.com/en/index.html
http://www.peachtree.com
http://www.gm.com
http://www.invoice.zoho.com/login?s…rl=%2Fhome
http://www.uponor.nl