I am the editor of a financial newsletter and a money manager. In this website, I'm trying to market myself and my newsletter by trying to present a certain image (well-read, worldly, well-traveled international man of the world, student of history, etc.) I'm the guy that studies the world, sees the "big picture," puts all the pieces together, helps the reader understand it all, and ideally gives them some good investment recommendations and stock picks to profit from it all.
In technical accomplishments, I'm a Chartered Financial Analyst (CFA), a graduate of the London School of Economics, a Phi Beta Kappa Scholar, have worked side-by-side with renown financial strategist Harry S. Dent, Jr., have lived and worked on three continents, have been published in various magazines, wrote two books, etc.
I'm a voracious reader of everything from the Wall Street Journal to academic white papers to history books to classic novels.
So what I'm trying to project here via the website is that I am the "go to guy" to make a complex world easier to understand: economics, investing, politics, demographics, international relations...I'm wanting to project myself as the guy who makes sense of it all and that you can trust with your investments.
I attached a copy of the newsletter to give the artists an idea of what the product is.