The goal of the home page is to get customers to understand what we do and how they can find out more or purchase the product.
We would like to keep the home page simple. We were thinking about a big clear static image with a little text on it and a relevant image about advocates spreading the word (product shot might be best, unsure here).
We're thinking about having 3 columns of info below the splash image selling the major features (kinda like what is on the site right now). However, we we're thinking about having relevant images above each column.
A very clear button should make it obvious how a customer can signup. We also want customers to be able to request a demo but like you see on other sites this link should be a little less attractive.
The Nav menu should contain home, product, customers, pricing, agencies.
It may make sense to put a 1-800 number somewhere visible on the site to make it easy for people to access us. However, this will need to fit with the theme.
We need a footer with standard footer stuff in it such as on our current site.
We would also like a way to easily show off the logos of our existing customer's logos.
If possible to do without causing the page to be cluttered a place for users to put in their email address and subscribe to a newsletter would be good.
We are looking for a design that quickly and clearly lays out our pricing model and ultimately directs a customer to make a purchase. If a customer does not make a purchase they should be encouraged to request a demo.
Our pricing strategy has 4 plans (Basic, Standard, Enterprise, Enterprise+). Each plan has 1 major feature, a price and 10 minor features. Lastly, their are 3 different feature upgrades available for the Enterprise and Enterprise+ plans.
There should also be something that tells customers who are looking for custom sized plans to contact us directly.