Primary target group; people that are relatively net savvy who like to try something new, who cares and who share experiences with their network. We assume that this target group has basic understanding of business lingo though the page must not be too financially heavy… there is a fine balance between being a trustworthy financial online service and being a ‘fresh wind blowing’. Today we have 18,000 investors from 109 countries who have invested in +6,500 businesses in 7 African countries.
Explanation of the three attached docs:
NEW FRONTPAGE2: gives a visual idea of how we build on the existing webstructure. The two overall assignments are:
- to make top and right hand side of the page white (will be the same on all the other pages!). It must look nice yet focus must be on the center of the page. Keep the 3D effect and apply the black/orange logo.
- change the center of the page to be action oriented and make it appealing to make a 'bid'. There are basically three elements: The header (Invest directly in a small business in Africa…), the arrow on the left with the text (it does not have to be an arrow), and the widget showcasing our products.
MYC4 logo: is the new logo that will be used on the new white frame (top and right hand side)
Widget: this is an existing widget that will be showing the businesses that will close the soonest - see it in action here: http://afrika.fdb.dk/node/126