The main reason for CIBL having a website so that people can find out information about the company and it's products when they have purchase their products. The second biggest reason would be people looking to purchase large quantities of baking, such as for a party, but also for restaurants and other wholesale customers. The 3rd reason is for CIBL's deli and catering, allowing for ordering and research.
We are looking for a new design for the website. Our existing one is getting old and has a few issues (see below). For the most part, the content of the website will stay the same other than the home page (more SEO and more general information, not an about us) and we'll be adding a product listing with nutrion information (no purchasing or ordering).
For the look and feel, we want to include images of bread and similar (buns and pastries). Wheat is alright, but the main imagery should be breads. The main colours should be green, red, black and white.
The biggest issue is that CIBL has 2 logos and one with the colours swapped. Internally, some people like 1 logo, while others like the other one. The first logo is the paint strokes. This is their newer logo. Their second logo includes the leaning tower of Pisa. There are 2 versions of this logo with the colours swapped. My initial thought is to include 1 logo at the top of the page and the other at the bottom or have 1 at the top and both at the bottom in the footer. But this will depend highly on what the design ends up looking like.
The attached file cibl_notes.pdf is what CIBL has come up with for content and structure. Only use this for what they were thinking, but not for what the design should look like.
The 2 pages we'd like designed are the home page and products page.
The home page should include some basic information about the company what they offer, some specific area for the deli (hours and service brief), contact information (and other hours), and logo for related organizations (inc. Consumers Choice Awards, BBB, Alberta Food Processors, and Baking Assoc. of Canada). A thought was to include some of these logos in the footer. If the information about grain products in the Canadian Food Guide can be included, that'd be good, but not necessary.
The products page will list the products CIBL sells. We don't have hundreds of different products, so it's probably best if each product has a small description beside it with a link to more information. The products will be separated into categories (yet to be determined). Each product will have an image associated with it. There will also be a link to more information where people can find a detailed description and nutrition information.
CIBL had an ad run in a local newsletter (sun_ad_2010-11.pdf) and we liked the look of it. Our thought was to do something similar with the website. The elements we liked were the awning across the top and the tower. We would like to use these in the design.
The menu items are: products, deli & catering, delivery schedule, about us, recipes, and home.
We really like the idea of having a footer where we can include a bunch of links and possibly contact information and logos, like is discussed here: http://www.webdesignerwall.com/tren…nd-footer/
The existing website is outdated and somewhat difficult to use. The main issues with the current site are:
- too many menu items and too small so they're hard to access
- the general design is stuck a few years in the past
- shows wheat instead of breads, which doesn't truly say what CIBL does