on the one hand, we love (who doesn't) the apple.com website. It is simple, it is easy to understand and it gets its message across easily and quickly. It lets the user feel that they're 'safe' and that their experience will be good. we want people to feel that way.
at the same time, sites like ibm.com or cisco.com also have lots of content - essentially "libraries" for their users to find spec sheets, papers, presentations, etc. Since we have this kind of user as well, we need to borrow some elements from that as well.
Generally speaking, we are in the renewable energy field so those kinds of images need to be front-and-center. At the same time, wealso work with very "dirty" industries (see above) so we can't put them off. We take their wasted heat and recycle it to make clean power. In some ways, we are a huge PR boost for them.
I'm thinking that we want a very clean, bold, image-rich landing page with some clear wording (like apple) for example: "Packaged Clean Energy Solutions for Waste Heat Recovery" with some imagery suggestive of "waste heat" like smoke stacks, gas turbines, power plants, cement plants etc (maybe the images can cycle?). Then down below have some paragraph text to describe what we do in more detail.
Also thinking that we have some "calls to action" boxes at the bottom that link to other areas of our site including "evaluate your site" and "contact us."
Visit our current website to view our logo and color scheme(logo is green with yellow)