ALL: easy to make an appointment; effective local business content.
Home - introduce the company
MINI Services - MINI specific repairs and issues
The adjectives that come to mind are "kick-ass" and "groovy". The site is probably the first a prospective customer sees of Coast Motor Werk, and we want to make a good impression to take action: make an appointment either online or over the phone.
Coast Motor Werk has two locations, both near the California coast, so some relationship to good weather, the beach, etc. would be useful (in the current site this is implied by the background of the banner image).
This website should be very modern, taking inspiration from the MINI USA website without copying it. It should appeal to MINI drivers, who tend to be younger, more liberal, a little bit poorer, and generally more stylish than their BMW counterparts.
It's likely that I'll convert your design into a WordPress template, but I may also hand-code it. If you do your design directly in Coda rather than Photoshop, bonus points.
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