The main goal of the home page is a landing page to entice the user to submit an online application for an automobile loan. The header will include relevent contact information (phone, social icons) along with company name "bettercarloans.ca" ... "Proudly Canadian".
The main page needs a bold headline that will be easily changeable to allow split testing of headline copy, colors. A simple clear white background. Space to put a video (or an image, for split testing) that will describe the process along with the opt-in form with it (all above the fold).
On the home page, some credibility factors in place, banks we work with, financing companies. place to put testimonials as well from satisfied customers.
The form will be provided by wufoo and the ability to ask basica questions and then the following screen will have the remainder.
below the video/image/form, will be links to additional information, these will be blog pages, all hosted wordpress. So the navigation at the bottom should be blog like, linking to articles and contact information again.
The blog pages themselves will contain articles, and then on the right hand side will be the mini form to begin the application with a call to action above the form in the wideget bar. The header will remain the same. Space in the blog sidebar for a small form and mini video/image is required.