Some important background: We have 30 physical office locations across the United States and we want to create LOCAL campaigns for those offices driving website traffic to generate leads at the local level.
We are in the process of creating a search functionality created within our site to where someone can choose the local office closest to them too that will drive them to the page we are talking about now.
Also to note, each office has a different name as you can see here on our parent site http://www.mcclatchy.com/our-impact/markets by scrolling down a bit and seeing just some of the local papers. We will, however, keep the same exceleratedigital.com look and feel for the page design we are discussing now. Another important thing to consider is that we will also duplicate this page into geographic locations that DON'T have a physical office for more of an SEO strategy.
Which leads to an example of both structure example of what we just told you about as well as a layout example. From a structural standpoint and to give you a little more background, we will ultimate have a page like this https://www.fivestarpainting.com/our-locations/ that will allow people to drill down to the the page we discussing here like this: https://www.fivestarpainting.com/bi…am/?L=true . The Birmingham page, overall, is something we like as it is mobile friendly, gives good local info and has nice content.
GOAL: We would like to have a local page concept like the Birmingham page that we can use for both physical office locations in their local markets as well as duplication into geographic regions that we want to target. We are totally open to your interpretation of this concept tapered towards a digital marketing agency use (Not a painting business obviously:) Thank you!