We want a bold, visually appealing homepage that appeals to a young, adventurous audience of frequent travelers. In addition to showcasing new stories and top travel guides, the new homepage design should entice readers to search for the travel experiences they are interested in.
We have hundreds of articles, searchable by destination or interest, but right now, many readers don't see those. This new homepage design needs to ensure they can do that.
We also have travel guides focused on top destinations (example: https://www.goworldtravel.com/categ…/germany/)
We want to highlight some of them on our homepage, as well as some of our video content.
And of course, our social media should be visible on the homepage too.
The design will need to look amazing on mobile too, since more than half of our traffic comes from mobile.