UltimateClip is the brain child of three entrepreneurs who realized that nowadays modern men increasingly want to avoid wearing thick & bulky wallets on themselves. Instead of, they increasingly prefer an all-in-one clip that allows customers the flexibility to hold cash, identification and credit cards with one clip. However, since most money clips on the market are expensive (at least 50 USD or more) and not very functional, many men end up using just an ordinary paper clip to hold their cash & cards. With this insight the UltimateClip was designed; a clip that combines functionality of a regular paperclip with the elegance and luxurious feeling of high end branded wallets and alternative premium money clips. This feeling of functionality and luxury will come though at an affordable retail price (between 20 USD - 30 USD).
UltimateClip.com´s brand promise is ´simply distinguished´ and it's brand personality can be described as follows:
1. Independent but not too much out there
2. Superior without being arrogant
3. Aspirational though accessible
4. Classy and stylish but not being glamorous
5. Genuinely giving life a positive and easy twist
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Within 5 years Ultimate Clip will be an established product and recognized brand name in the American men’s accessory category and will be predominantly sold online. The UltimateClip is a tremendous gift-giving item that should appeal to a broad mix of customers. The target audience however are men who like beautiful things and are always on the look for subtle elements to distinguish themselves from the crowd. They are willing to pay a premium for functionality with a luxurious twist.
Initial launch market will be US only.
UltimateClip will work on phased expansion through high-end retailers in order to drive brand awareness and product recognition. But eventually all marketing activities will emphasize on driving traffic to website (in 2015 at least 75% of turnover should be sold online). UC will come gradually with more broader portfolio offering as well as the opportunity to create online personalized UltimateClip accessories. The website will also be the getaway for UltimateClips that will be sold as corporate gifts.
Luxurious and international feeling, high desirability close to it's brand values (see above).
Easy to navigate, designed to be able to click- and sold through Amazon, Zappos and similar other web stores.
Simple, warm and limited colors, simple language, clean highly appealing pictures, few words, highly visual
One logo, always and everywhere as signature, on mainpage added with brand promise as a pay off emphasizing it´s key point of differentiation
The picture of model on the main page should be sexy and well in line with color setting, aspirational level, as well brand values.
The architecture for website should be prepared for it’s ultimate function: create desirability, easy web shop and online studio to create personalized UltimateClip's as well as enabling to get easy overview of the collection.
See for more details attached PowerPoint file
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