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Mid-tier Australian Menswear Store Website
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We are a mid-tier menswear company aiming for the 20-35 market. Looking to target college/university graduates looking to upgrade their wardrobe. Suits retail for AUD $250 - $600. Must be trendy but not too classy as we do not wish to intimidate people from purchasing from us. Weddings are also a large part of our trade. Weddings are often looking to save money where possible, so please remember that we are not trying to scare away potential customers by "looking too expensive." Update: Please do not bother with a "shop" feature. I will not be incorporating it into the store until a future date.
Australians - and specifically, Queensland where we are based - are a bit hesitant about suits as they find them "stuffy" and too hot for our climate. We need to strike a balance between "a bit classy" and "approachable" for the Australian market. Too high-end looking will scare away customers. We have attached a handful of websites that we believe we need to mimic.
Descripciones de páginas
Home Page: As per The Fitting Room on Edward site linked in the brief, we would like a call-to-action front and center, whether it be a sale or whether it be "make an appointment" function. Contact details should be present as we are a single-store operation at this time. A bit of fluff to entice customers to click the link would go nicely. About: The about page is always filled with fluff. Queenslanders don't like fluffy bullsh*t, and our about page should reflect that. As we are going to be working in close proximity to the wedding industry, we need to differentiate ourselves to grooms by offering a unique experience that cuts through the bridal-industry sales crap. We offer legitimate advice, not the advice to get you to buy stuff. Will provide content for the page at a later time if necessary, but leave placeholder images in some areas. Weddings: A page detailing our wedding services and our wedding procedure. 10 weeks out is when they should aim to have their fitting completed, 8 weeks out is when stock is reserved/ordered and 2 weeks out is the final fitting to ensure that all garments are correct. We also provide a bulk discount, where every person on the order earns the party an additional 2.5% discount (e.g. 4 people = 10% discount across all items). This includes fathers of the bride and groom, and has a maximum limit of 12 people (max discount 30%). Leave space for wedding images of weddings we have previously worked on so people can see our work. Contact: Contact details for the business, and a booking system. Have a non-premium Setmore account, but am open to suggestions. System must be capable to send text messages to customers 24 hours before-hand to remind them of appointments. Leave a space for a map of parking, to make customers' lives easier. Map must be in obvious place, ideally near the customer booking form. Do not stress too much about the contents of these pages as I am happy to edit them on my own to use the voice that I want to use. I am more looking for presentation moreso than contents.
Lo que debe evitarse
While weddings are a large part of our trade, they should not be the focus of the website. Too many weddings are a bad thing, as men do not give a damn about them.
Logo colour variants have been submitted below as transparencies. Files available in all standard formats (PNG, PSD, PDF, etc) if required.
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