1. Our logo colors are black and red, and our products are innovative and high quality, so black, red and maybe silver or gray would be appropriate. But we are open to other suggestions.
2. We don't want to come across as "laid back" or "casual", so no use of unusual fonts and design cues.
3. Because we are trying to establish our brand, we would like to make a great first impression by having at least 2-3 large size, nicely produced homepage sliders (heroes). We do not have any professionally shot photos, so designers will have to use stock images as backgrounds, or come up with some sort of creative design, and then integrate our products into the heroes.
4. Our products are not about "cheap prices", so overall, we want the design to convey a sense of quality, innovation and great service.