I already have a working model. To best understand please visit http://www.apexrealtyinvestments.com. In a nutshell this website takes all the data online for real estate investments and ranks them from highest return on investment to break even. The current website works for Montreal only now. The next version will need to accommodate other cities and other changes in PDF attached. The consumer can find all properties for sale today (in his/ her city), that are cash flow positive investments, in 3 easy steps: Downpayment, number of units, and City/ Province. PDF attached describes the options I wish to add. Page 2 shows the consumer what their total return (cash flow and principal) by playing with a few variables (downpayment). They will see for themselves, the larger the downpayment, the more the cash flow. Page 3 can be 2 graphs superimposed. The results will start with the top cash on cash product. As the consumer scrolls down they can see where they are on the "apex triangle". The consumer needs to know that the triangle represents a fraction of the market (5%). Below the red line are cash flow negative products and they are 95% of the market.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Different shades of green and red to show profits (cash flow and equity) versus loss (interest and expenses). Challenge is translating to the user where they are visually on that list as they scroll down. See APEX 3.0 copy for more details.
Descripciones de páginas
Page 1 same format with a small text and "try it" right after. Page 2 for blog/ newsletter. French and English versions for both.
Don't be shy to ask anything. If written communications don't get the answer, we can chat on Skype.
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