Cómo Insight Online comenzó su viaje en diseño web
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
We're an online marketing agency that specialises in provided online marketing services to SMEs in New Zealand. We have four main services: Paid search management, Search Engine Optimisation, Website Analytics and Conversion Rate Optimisation.
Our target audience is between 40-50 years old. They will either be marketing managers of their companies or the owners themselves. Understanding of the internet will be limited but they generally have a lot of business experience and are high achievers in their chosen fields.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Logo has been provided below. The two colours in the logo should be reflected throughout the website. It's an orange and a dark grey.
Style should be professional, clear and simple using plenty of white space. Design should conform to common usability standards.
Typography: Try Avenir for the headings and copy. Helvetica is a secondary option.
Descripciones de páginas
Home screen - Identifies who we are, what we do and why people should work with us. Should also have a space to show company logos that we work with.
About Us - About us page will speak about Insight Online and will also feature images of at least two people. Leave room in the design for expansion.
General content page - This page should be more flexible allowing images and copy. This type of page will be used for an "Our Services" section and an "Our Clients" section.
Blog archive page - Page that summarises up to 5 blog posts. Contains short summaries of posts. Possible content on the left and a smaller sidebar on the right.
Blog post - Standard blog post page. Possibly contains the same sidebar as the above
Lo que debe evitarse
No rotating banners
Website will be built in Wordpress.
Each page should have a section in the footer or on the right hand side where they can see a call to action
Social media buttons should be added for Google+, LinkedIn & Twitter
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