We need a simple yet visually appealing, warm and inviting information website using our existing logo. A link to a wireframe that shows a view of all the functional elements required follows:
Link to the wireframe: http://bit.ly/9TY9nV
Link to our logo: http://bit.ly/blOLVH
The splash/branding area of the site must be bold and prominent. There should be clear buttons for: "How it works" and "Sign up".
mint.com is a very good example of the layout we want but we don't want a mint.com clone. Here is a slideshow of how OpenPress works to help you develop your concept: http://slidesha.re/bzpAYh
Also read the blog entry by Steve Song here: http://bit.ly/9INyBn
Consider using a friendly version of the chart in the branding area.
1. Simplicity is very important. Remove all unnecessary visual elements and be careful to distract the user with to much decoration.
2. Use big bold text or icons to get the users attention but only where appropriate.
3. Use strong warm colours to divide the page into clear sections and highlight important elements. Be careful to overdo this and use this effect sparingly.
4. The design must scale vertically.
5. Don't use stock images of shiny happy people, corporates in suits, people working on computers /laptops, grass and clouds.
The winner will be asked to provide us with PSD files of the design. Good luck and have fun!