People with skin ailments, pimply teens, parents of pimply teens, middle aged female wrinkle haters, doctors, mid to high income, health wise.
Savory Sweets: Pursue these Goal Descriptive Words -
Professional, caring, spa-like, classy, simple, medical, respectable, fun, organized, modern.
Run from these things like they are the plague:
Daisies, cucumbers on eyes (and other assorted vegetables), mud masks, pedicure. NO thanks! This is a medical operation here not a cruse ship. (Also, no bubble baths or rubber ducks thank you.)
Notes on Attached Files:
Obviously, please include the RC clinic logo in the wonderful design that's materializing right now in your mind. :)
The 2 zip files are photos that we took/ we have the rights to so they are a good place to start if you like.
The PDS and PNG files of rc-home-05 and rc-subpage-01 are an example of a custom design we had made. But ultimately, we thought was still too spa like and not medical enough. However, I wanted to provide these as a graphical reference for the content we need to include on the home page and on the subpage.
Our goal with this balancing act - capture a modern, classy spa feel while retaining medical professionalism.
So stop staring at our wrinkly old website and make us young again!
Looking forward to providing feedback. Cheers.