Start up company, first website - Path & Paddle Outfitters. Retail and eCommerce company providing outdoor apparel and equip.
This company is located in Northeast Wisconsin, Door County. They will be marketing to people who will primarily be hiking, backpacking, canoeing and kayaking in NE Wisconsin.
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The audience will be those involved with the outdoors, looking to purchase outdoor apparel and equipment. The audience will NOT be people hiking or canoeing in the desert or down the Grand Canyon; rather the woods, streams and rivers of the Midwest United States.
We would like the design to have an outdoors appearance possibly incorporating pine trees, oak and maple trees, some streams and possibly the resemblance of someone hiking or kayaking.