Percipience data & analytics software website design for rebranding

Tecnología

a. Percipience sells data & analytics software to property & casualty and life & annuity insurance companies. b. We started as a software and consulting firm, Percipience Consulting (www.percipienceconsulting.com ), and are transitioning into a pure software firm. This is the reason for the new website and design. The new site will be deployed on www.percipience.com. c. The software, Data Magnifier, is offered in a full service SaaS subscription or a traditional software license where the customer installs the software in their environment. d. The company was formed 18 months ago and is led by experienced industry veterans who led IBM’s global insurance data products & services for 15 years. The team has also designed and developed data software products for some of the largest insurance software vendors, so we know the market and our competition well. e. Insurance companies have data trapped in many different software applications throughout their business. Our software brings that data together so they can use the information to improve all aspects of their business. f. The advent of big data has increased the information available to insurance companies over the past several years, but most existing data & analytics software wasn’t designed to take advantage of that information. g. We’ve used our experience to design & build a next generation software product that insurers can be deployed on any platform that they choose (on premise, AWS, Google Cloud, Microsoft Azure, Snowflake, etc.) and that they can expand themselves as more and more data becomes available to them.

www.percipienceconsulting.com

1) Colors - Primary: 0292E6, Secondary: 717377 2) Stylistic Preferences a. Bold – we believe Data Magnifier is the best data & analytics product in the insurance industry, and even though we are relatively new as a company, our experience allows us to be confident in what we offer. b. Clean & Minimal c. Professional 3) Values to Communicate with our Design a. Confidence – we believe Percipience has the most experienced & capable team in the industry. b. Quality – we are committed to delivering high value software and implementation services and have strong references from our existing clients supporting that. c. Long Term Value – our software is designed to operate on any platform and using any database software, so our customers can take advantage of the platforms and tools where they already have made investments and have expertise. This also protects customers by allowing them to migrate the software to new platforms in the future should they need to change to take advantage of new technology opportunities.

1) Home/Landing Page - should clearly communicate that we provide data & analytics software for the insurance industry. Include "what problems we solve" which is described in more detail in a graphic in an attachment as well as on the current website. Include a section for logos of some of our customers (American Family Insurance, ICW, Ally - logos attached). Could also include an image that presents a challenge or opportunity to interest the visitor. It should also include the image of the Top 10 data & analytics solutions award that we received and messaging about the platforms we support using their logos (AWS, Google Cloud, Microsoft Azure, Snowflake - logos attached). 2) Data Magnifier page - information about the product. Can use content from the existing website product page, material from the attached PowerPoint presentation, or visuals/messaging that you create. 3) Services Page - information about the product. Can use content from the existing website services page, material from the attached PowerPoint presentation, or visuals/messaging that you create.

On the Services page, the existing website includes "Software Selection" as an offered service. This is no longer offered as a service and should be not be included in the new design.

7) Sample images: a. We have logos for our company (Percipience) and the software product (Data Magnifier) that should be used. b. Any images used on our current website can be reused or reimagined/redesigned, as can images from the attached PowerPoint deck that describes our Data Magnifier software product. c. Our platform independence is a huge competitive advantage and covers big brands that are important to our customers. The logos of those platform brands should appear prominently, specifically: AWS, Google Cloud, Microsoft Azure, and Snowflake. d. Image metaphors that we’ve used in the past and/or considered: i. We often refer to Data Magnifier as the “Rosetta Stone” for Insurance Data, since it translates data from many systems into a single and consistent form that business uses can leverage. ii. Iceberg – this metaphor works because the 10% that you can see above the water line for an iceberg is similar to the information that companies have about their business without the effective use of data & analytics. iii. Mountain peak or other image representing a significant challenge – conquering data challenges is a major focus for the insurance industry and is critical to their ability to compete effectively in the marketplace and provide high quality service, but it’s very difficult and expensive. e. We have no objections to using stock art within costs of a few $1000 as needed to communicate the right message. 8) Competitive Advantages – these are the key things that differentiate us in the market: a. Platform & Tool Agnostic – Data Magnifier can be implemented using the platform and tools preferred by the customer. We are the only insurance data product with this capability. b. Customer Independence – Data Magnifier is built so that our customers have the option to support the product themselves to control their data and costs if they choose. They can also get support from us. Most if not all our competitors’ products cannot be supported or extended without the software vendor doing the work. c. P&C and L&A Coverage – Data Magnifier supports insurance products for both property & casualty (P&C) insurers and life & annuity (L&A) insurers. d. Recognized as an Industry Leading Solution – we were recognized in 2021 (our first full year in business) as a Top 10 Insurance Data & Analytics solution by Insurance CIO Outlook magazine. We have an award image on our current site and would like that prominently displayed on the new site as well. 9) Other Key Messages a. What is Data Magnifier and what does it do? i. There are many different types of data products and it can be difficult for a visitor to identify what we do and what problems we solve for them. The following graphic is one that we use to try and address that question. You can use this image, create a new one to better communicate the message, or alter it in your design as you see fit. 10) Preferred Website Structure & Navigation a. After extensive research, we would like the main menu to include the following sections/hyperlinks: i. Home Page ii. Data Magnifier iii. Services iv. News v. About Us

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en $599.