We require the design of a layout for a pet travel directory site. Essentially it is the design of the homepage we require but this should contain elements that all pages of the site can share such as the header with logo, navigation menu etc.
The main features on the home page will be a striking image and a search form.
The site is aimed towards people who own a dog and are seeking places to go or stay with their dog. It therefore is aimed at a predominantly adult audience. Initially the site will be aimed at the UK only so please bear this in mind when choosing photos etc. For example I don't want a photo of a dog in Time Square in New York:)
I have 2 different logo designs:
I think the horizontal logo would work best on the header but if you feel the round one will work better with your design please go for it.
I do not mind if you need to change the color of the logo to fit in with your design. If you need an illustrator version of the logo then please PM me with your email address and I will send it to you.
I want the design to have a really striking photo / photos. I am happy to buy the photos from the image library assuming they are not too expensive but please PM me with details of any photos you need. It is essential any photos used are not stolen from other sites so you will need to let me know the source of any photos used.
The theme for photos is obviously pets. The site will be primarily listing pet friendly accommodation such as hotels, guest houses, campsites but it will also list pet friendly pubs and beaches. Even know it is called Pets Welcome, it will in reality mainly be dogs that people take away with them so you will probably find it easier to use a photo with only dogs in it.
Ideas for photos:
Dog in a hotel
Dog in a caravan
Dog(s) on a beach (walking / playing / sunbathing)
Dog(s) in a pub / bar
Dog(s) in trunk/boot of car with suitcases
The photo should portray a happy dog(s). May work best to include at least one person with the dog. A loving pet owner or perhaps a happy family.
I think the photo will make or break the design so please try and use really great photos!!
I envisage the homepage design as follows:
Fixed width centered design with curved outer edges (bottom right very curved like in the http://www.millets.co.uk/ site). Possibly a little bit of drop shadow too on the outer edge if that works with your design.
A header (maximum 100 pixels) including the logo on the left hand side and a link to register and login on the top right of the header. A tag line could be included too but as I don't have one yet, don't worry too much about this.
A horizontal navigation bar with variable width buttons / tabs. Please ensure the design includes at least 7 bttons / tabs.
Here are some button titles to use for now:
A really good photograph(s) possibly taking up the entire width of the site (960 pixels). If you want to include a few photographs I can make a flash or gif slideshow to fade in and out of the photos.
I was thinking you could include some search boxes overlaying the image. Possibly somethink similar in style to those on http://www.enjoyengland.com/ Or alternatively you could left / right justify the image and put the search boxes to the side of the image.
Below the image area, the page content will be divided up into 3 columns as follows:
Left hand side Column Width: 240px
Middle Column Width: 480px
Right hand side Column Width: 240px
Within these columns I would like to include the following sections:
LEFT HAND COLUMN
Would you like to advertise your business on PetsWelcome.net for FREE? Thousands of pet lovers search this site every day in search of Pet Friendly places to stay and places to go. Click here to add the details of your business.
FREE PETS WELCOME STICKER
Help promote your Pets Welcome business with the aid of one of our FREE fantastic sticker designs. Click here for details.
Btw the sticker design will be the same as the logo so if you want to include this image here, please do. It is not crucial though. Whatever works best with your design.
Welcome to PetsWelcome.net, the website containing essential information on places to stay with your pet, places to eat or drink with your pet as well as a huge variety of exciting places to visit with your pet.
FEATURED PLACES TO STAY
This could include several listings for places to stay in a style similar to the listings here http://www.enjoyengland.com/stay/
This could include several listings for pubs where pets are welcome in a style similar to the listings here http://www.enjoyengland.com/stay/
FEATURED DAYS OUT
This could include several listings for pet friendly days out in
a style similar to the listings here http://www.enjoyengland.com/stay/
This could include either a vertical banner advertisement or google ads.
The above is not set in stone but is a rough idea of the kind of content I want in these columns below the image. The columns also do not necessarily need to be exactly as I specified above. Just do whatever works best with the content and your design.
I prefer white / light backgrounds for text areas so please do not make all the columns have dark coloured backgrounds with white text.
Footer (with very curvy bottom right similar to http://www.millets.co.uk/)
With regards the search form(s), as the site will allow you to search for accommodation OR pubs OR beaches OR other places, it could either use one generic search box with a drop down of types of places and a text input field for location. Alternatively it could use several small search boxes like on the http://www.enjoyengland.com site. Whatever works best with your design.
Hopefully that is enough information to get you going. Please ask if you have any more questions.
I really like the design of the Millets site http://www.millets.co.uk/
Photos used must be Royalty Free and not too expensive. If you are unsure about the cost of the photo please ask me about it.
Please read the discussion for further info