* Want site design to be clean, simple, easy to navigate and easy to read.
* 3 Column design with main product navigation on left and business navigation on top. Content and product listing is in the center. The Right column has newsletter opt-in, specials, etc. All location of blocks and navigation are generally fixed based upon the current store layout, however the content is still changing so it is a little flexible. See http://www.yourpictureframes.com site for layout.
* Warm, friendly and inviting colors. No blue or grey.
* Want a distinct and recognizable logo that will appear in the left side of the header. Needs to have a picture frame in the logo but can be stylized.
* Want frame logo to be able to be used as fav icon
* Header will also have a phone number, hours of operation and live chat on the right side so please accommodate.
* We're modeling our site after these few successful businesses listed on http://www.theshopsat24seven.com. Please reference them.