Please see the attached brief for full details including Summary, current situation, Proposal, Target Demographic, Requirements etc. We will also attach a document outlining the current website structure for your reference.
We just want to stay away from the typical static, catalogue-type of website and both http://www.lapatisseriedesreves.com/ and http://fireflytonics.com are perfect examples of showcasing the product in a unique and dynamic fashion.
We want to showcase our cakes, of course, but the site has to be more than that. This product is emotional – a cake is part of something special (birthday, engagement, graduation, dinner party, or even a girls night in). We are being invited to be a part of their special moment. The cake is representative of something big and wonderful and it’s pure indulgence. The site has to convey that.
Piece of cake, right? (Couldn’t help myself)