All the functionalities and content that we have right now on the website should be included in the design.
We want 5 pages:
- FILTER, which is very important, this is where everything start, we want to be easy for the user to find what they are looking for as easy as possible!
- A clear message about how the website works, and what are the benefits from using it;
- Section for the best casino destinations in the World;
- Section for the best rated casinos in our website based on customer experiences and reviews;
- Top 3 Online casinos section - our second funnel is the online market, that's why we advertise our online casino operators as a featured section on the website;
NOTICE: It is very important to be clear from the first look what the website is all about. We want the website to combine the feeling of excitement from the both industries - gambling and travelling!
2. COUNTRY PAGE
- MAP with pins for the different destinations as shown on Spielbanken.net;
- FILTER - maybe more advanced from the one on the homepage, where you can filter by different and more complex options;
- List with the results for all listings that match the search;
NOTICE: It should be possible to filter by combining different criteria, not like the filter that is right now operating on the Spielbanken.net, take that in mind when creating the UI for the filter.
3. LISTING PAGE
- Basic information: address, contact information, working hours, location and all the elements that you can find right now on the review page.
- Pros & Cons;
- Rating & Review submission form and also presentation for the submitted reviews.
- Relative suggestions;
- Top 3 Online casinos;
- Navigation for the different parts of the page;
NOTICE: After all this is a landing page, so treat it like one.
- We want to have clear CTAs for the different actions that a user can take;
- It should be attractive to rate a casino and leave a review (which is quite important from content point of view);
- Use wisely the space above the fold, right now there is a lack of information in the current design, don't make the same mistake;
4. ONLINE CASINOS PAGE
- All the content from Online Spielbanken page;
- Table with comparisons for the different online casinos;
- Bonus Code pop-up;
NOTICE: More advanced filter could be really useful;
5. ONLINE CASINO BONUS PAGE
- All the content that is included, right now;
- All the functionalities: Online Game Bank Test Winner; Top 3 Online Casinos; Top 10 Online Casino Bonus;
- Bonus Boxes for the different bonuses;
NOTICE: Don't exclude any content from the page, just make it less scary for the readers. Also, this is a very important landing page, so any idea for better conversion is more than welcome!