Family owned guitar website that's done 7 figures annually needs a more professional polished look with large photos and sharper detail and graphics to compete with the big guitar company websites like Taylorguitars.com, Fender, Gibson, etc.
We want a high caliber website that entices the customer to buy with mouth watering photos and easy access to our thousands of reviews and testimonials from artists world wide...but we still want to keep the site simple to navigate and order from. We just want a cool little guitar site that converts browsers into buyers.
Lo que debe evitarse
Too many options can make things complicated...would prefer to keep it simple and uncluttered.
These are ideas, not set in stone so we're open to anything.
1 Same top navigation on every page.
2. Giant revolving photo of our guitar models on home page
3. Easy to navigate models pages
4. Less clutter
5. Better organization and separation of specs using graphics
6. High caliber professional look
We're currently having all of our guitar photos redone by a pro photographer getting them up to the level of taylorguitars.com
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