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1. 100% PROFITS GO TOWARDS SUSTAINABLE ORGANICS
2. EVERY PURCHASE HELPS MAKE AN IMPACT
In 1996, Vitoon Panyakul founded Green Net – a Thai social enterprise working with over 2,000 families promoting organic agriculture and fair-trade marketing. In 2010, Nat Meechubot, a creative cook and health-conscious marathon runner, was already distributing food products in the USA and Europe when he was influenced by Michael Pollan’s book Food Rules – “eat real foods”. In 2015, Vitoon and Nat cofounded Biofunctionals – committed to producing organic real food products that are both smart and fun, and to market those products in a socially responsible manner.
Biofunctionals sources its organic black and red jasmine rice from Green Net’s network of small-scale family farmers, and donates 100% of all profits to Green Net. Black and red rice have more protein, iron and antioxidants than ordinary brown rice. Soaking the rice for two days until SPROUTED breaks down the seed’s protective coating and helps to unlock its nutrients. Sprouted rice has more of the all-important fibers that nourish the healthful biomes in your gut.
The nutty, slightly sweet flavor of sprouted rice is baked into our Sprouted Black Rice Bites (with sea salt) and Sprouted Red Rice Bites (with sea salt and vinegar). Certified organic, whole grain, gluten-free, non-GMO.
Every purchase makes an impact. It helps us in converting small-scale farmers to sustainable organic agriculture – improving their livelihoods.
Michael Pollan’s food rule #4: “EAT YOUR COLORS!”.
Chompot Kasemsrungchaikit is the 3rd generation of one of the pioneer rill mills in the Kalasin province, northeasetern Thailand. After studying engineering and receiving an MBA, he returned to the family business converting it to an organic rice producer, and after 3 years of research he began producing germinated rice.
Green Net’s farmers are presently growing X tons of black and red rice with a three-year target to triple black and red rice production. Chompot is now processing Y tons of sprouted rice. Our target is to double sprouted rice production in 2 years. Each plot of organic brown rice generates a 15% increase in revenue for the farming family. Converting a conventional farmer to organic red and black would, after three years transition, generate more than 20% increase in revenues.
FEED YOUR GUT (check attached file for gut diagram)
Antioxidants + Prebiotics
The rice is soaked for two days until sprouted. Sprouting breaks down the seed’s protective coating and helps to unlock its nutrients. Compared to ordinary brown rice, sprouting increases bioavailable nutrients – especially the vital neurotransmitter GABA (Gamma Amino Butyric Acid), immune boosting antioxidants, and prebiotic fibers which nourish the good bacteria in your gut – supporting digestive health and protein utilization.
Products (check attached files for product images/nutrition labels):
Sprouted Black Rice Bites with Sea Salt
Ingredients: Sprouted organic black rice, sunflower oil, sea salt
BLACK RICE is an ancient grain prized for its nutty, slightly sweet flavor. Black rice has more protein, iron and antioxidants than ordinary brown rice.
Sprouted Red Rice Bites with Vinegar and Sea Salt
Ingredients: Sprouted organic red rice, sunflower oil, organic rice wine vinegar, sea salt
The rich color of RED RICE comes of anthocyanin – the same healthful natural antioxidant that makes blueberries blue and tomatoes red.
Sprouted Blue Rice Bites (no image yet – just use an image of an existing SKU for now)
Ingredients: Sprouted organic brown rice, sunflower oil, butterfly pea flower, sea salt
To our sprouted BROWN RICE, we add butterfly pea flowers – a traditional Chinese and Ayurvedic medicine, for thousands of years these flowers have been added to Asian cuisine for their color, flavor and health benefits. Butterfly pea flowers have a woody, earthy flavor reminiscent of green tea. They are rich in anthocyanins – the same healthy natural compound that makes blueberries blue and tomatoes red.