DESCRIPTION OF ORGANIZATION:
We are a Michigan-based Internet marketing firm that creates customized Internet marketing plans designed to fit the goals of our potential clients and increase the number of NEW customers that enter their stores, or practices, or whatever else may be their businesses. We then carry out that Internet marketing plan for a fee.
Some of the services we perform include:
- SEO (Search Engine Optimization)
- Reputation Management/Marketing/Repair
- Reverse SEO
- PPC (Pay-Per-Click Advertising)
- Social Media Marketing and Management (FaceBook, Twitter, LinkedIn, Pinterest, YouTube, etc.)
- Local Business Optimization (Google+ Local, Bing Local, Yahoo! Local, etc.)
- And much, much more!
MY TARGET AUDIENCE:
A business owner or general manager in Michigan who is running their company or organization and is responsible for it's success.
My clients are desperate for business. They are staying afloat but KNOW that the Internet is where the money is at. They have a big ego as well.
One client told me how frustrated they were that some other person was ranking on the first page of Google in the #1 position for their best keywords AND NOBODY HAD EVER HEARD OF THE COMPANY IN THE #1 SPOT BEFORE. Come to find out, it was some guy who was selling the same service out of his apartment (the business owner that was more well-known in the community and has been around for 40 years found it absurd). Here he is having been in business for 40 years and his business website doesn't even make the first page, but this idiot (all his words) is the #1 spot on Google.
Anyway, moving on...
They bring in at least $500,000 per year in their business. They have already tried advertising with national brands, but end up getting burned every time. Now they are looking for someone they can trust who they know and believe can deliver results. They don't want to be burned again. They also have very little time to devote to a marketing plan. And they have a limited budget (but that doesn't mean they are super cheap -- most can afford $1,000+ per month for online marketing services).
They also understand that marketing takes time and money. If they spend $3000 they don't need to see a return on that money by next week. They know that down the line it pays off. They're okay with it taking a few months.
They are all mostly Caucasian Males and African-American Females between the ages of 30 and 55.
-->>> MOST OF ALL, they want to feel a sense of TRUST, CONFIDENCE, SAFETY, SECURITY, CONTROL and ACCOMPLISHMENT in our company and in the results we project to achieve.