Target will be women from any background - career women, working mums, full time mums that are good at what they do, yet they seem to feel isolated sometimes, on their own and not knowing how to get out of their cycle.
So we want something positive, cheerful and attractive to the female audience.
Website banner not too high (800 x 130-160)
*We want the design to be*
1. Clean and Simple
3. Colours to be bright and energizing
4. The site must have an upbeat and positive feel
5. Website structure below
*What we dont want:*
1. Even though it is for women, fonts not too 'flowery / fancy'
1. http://www.savvydivorcedchicks.com/ - love the pink, lime green and turquoise. Don't like the brown!
2. http://metromom.com/ - like how the buttons are across the top, rather than down the side. Don't like colours
3. Like bright orange and deep purple, dont like red or navy blue
1. Space for a video on the middle of the page
2. Blog or Forum button
3. menu bar links - about us, articles, products, contact us, testimonials
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