Our target audience are people of all ages looking to get auto insurance quotes to lower their monthly prices for car insurance.
¿A qué sector dirías que pertenece tu empresa?
¿Qué idea tienes, qué estilo te gusta para tu web page?
Examples are attached, logo is attached. Looking for people who have designed a lead capture form page, or designed for conversion based layouts primarily.
Descripciones de páginas
Zip submit page - example attached.
This page will only have a zip submit option and a large continue/submit button. this page (as with all of them) should be geared 100% to converting the user to go down the path. Pages need to be simple, elegant, concise while still looking professional and alive.
Form page - examples attached in inspirational websites section. This page needs to be able to be breadcrumbs (Page 1 > page 2 > page 3 ) or work as a full form page. So sometimes we will have all the questions on this page, others we will use this page 2-4 times and break the questions out in chunks. Again this needs to be designed keeping conversions 100% a priority. We dont want our users to have to think, we want it to be VERY obvious how to get to the next step.
Lo que debe evitarse
Anything that takes away from the "flow" of the users experience. there should be a very very specific direction of the page, that leads to getting to the next page. Anything "Extra" could make it harder for the person to know what they are supposed to do next.
the logo can be altered SOME but not much. I attached 2 different versions, use whichever you like more but i wouldnt suggest altering either of them much if any. The blue in that logo should be used a lot and not changed, the orange could be changed if you think you can do something better. maybe green or different shade of orange? but whatever the highlight color in the logo is, should also be the highlight color in the website. logo and main blue should be 1122cc.