We would like the website to be sleek and modern, with taglines, minimal text, and impactful imagery. We like Apple and Equinox branding. We like icons. We will also have videos. Our goal is to educate physicians but ultimately get them to pick up the phone and call us.
Our hex code for our main color brand is #0A344F , along with greys and whites. We need it to be designed for mobile first, desktop second with lots of buttons and call to action.
http://opus.liquid-themes.com/ is the template we have chosen for the website. Your design will need to work within this template. Please explore the elements section and be sure to note which one you are using, clearly labeled.
For imagery- Doctors and patients, our demographic is 35-75, high net worth individuals. We do not want old, sick looking people. They need to look happy and wealthy.
For the copy, it is not set in stone. The attached documents (home page, training and support page) for the pages you are designing are building blocks that can give you structure to showcase the areas.