Innovell builds insights on the basis of in-depth research of best practices in the Digital Marketing industry. Insights will be materialized in the form of a Digital Marketing Trends reports, sold on the site as well as conference keynote presentations and seminars.
Innovell = composed word, innovation, novelty, wellness
¿Qué idea tienes, qué estilo te gusta para tu web page?
think about the film Minority report
use of large images, parallax via the Avada wordpress theme
I am not a fan of black background nor of too much of a business blue
here is a baseline I want to use in the site: "Insight is the fuel for Innovation"
Descripciones de páginas
The home page will open up to the contents in the site. I think there is too much to put it densely into one screen so it should be thought of as a scroll.
The Innovell logo with a jumping deer is visible. The Deer can be reused in watermarks and backgrounds but it mustn't be overdone.
The baseline message mentioned earlier can be put forward "Insight is the Fuel for Innovation" but over time this needs to change
There is a navigation menu with the Signature line attached to Innovell: Digital Marketing Insights (that's what we do).
The remaining navigation menu should open into 4 words: Paid Search, Social Media, Biddable Media and SEO
Only one of those sections will be active in the beginning but the others can be visible and gray.
The homepage should showcase 4 things:
1) A "streamgraph" showing trends in Paid Search (I am working on the dynamic application on a subpage). The intention is to show 'insights" when you arrive on the site
2) Next Speaker engagement: A big photo (of me speaking) and the logo of the next conference I speak on. This will of course change 8-10 times per year, so it needs to thought of as a "zone" on the homepage
3) The showcase of the Report which will be sold online. The report itself will be on a separate page with an ecommerce module inserted. Name of the report: "Major trends in Paid Search 2018)
4) Latest post in the blog should be pulled into the homepage as well as a list of links to other recent posts
And then a footer with company address, menu links, social media information (linkedin, twitter), list of links to conference pages.
Lo que debe evitarse
I am not happy about all black backgrounds. I like dark and gray as in photos but not pitch black effects despite the classiness of it.
And I don't like pictograms and funny font types
I have a webdeveloper ready to integrate this into the website as soon as we find the right design. This will be on a Wordpress platform and likely with the Avada team.
The webdeveloper can work from PSDs. The existing website will be moved into /blog and be a functional part of the site (the design will be changed for that as well).
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