ross.truesdale tuvo su nuevo diseño de página web a través de un concurso de diseño:
UK's Biggest Coupon Site Needs A NEW Site
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Since its inception in 2006 MVC has been one of the market leading money saving websites offering consumers an extensive range of discount codes from over 10,000 retailers in the UK covering all shopping categories. The website has broad appeal to money saving consumers. Currently MVC: • Averages 3 million unique users a month which peaks up to 8 million during November and December (#2 by market share) - By device, mobile drives about 50% of the traffic, desktop 35% and tablet 15% • Lists over 10,000 of the UK’s leading retailers and features over 100,000 promotional offers spanning across discount codes, free delivery codes, money off codes and sale events • Has a consumer base of 6 million, with daily emails to approximately 2 million users - Based on UK Mosaic data: 12% are Aspiring Homemakers (Group H) 11% Domestic Success (Group G) 9% Senior Security (Group E) 9% Prestige Positions (Group B) • Social: - Has 310k Facebook likes - Has 27k Twitter followers The current design and user experience was launched 2 years ago and whilst it has been very successful allowing MVC to solidify its market position (2nd) it’s time for change. Building on this sold foundation plus ever-changing user habits and technological advances looking into the future we want to ensure that MVC is primly positioned for further growth and defend against an ever- growing competitive market. At the forefront, MVC wants to enhance and improve the customer experience across all digital touch points with the commercial objectives of improving; Conversation rate Revenue Bounce rate Consumer registration % Customer retention % Churn rate % Customer sentiment
Red branding. Style: modern, clear, engaging, visual, simple, uncluttered Customer journey: to be easy and logical.
Homepage: Current: https://www.myvouchercodes.co.uk At the moment MVC website doesn’t offer a good customer experience. Homepage is cluttered and confusing, offers get lost in the amount of deals/ logos we display so we are looking for a full re-design along with all digital features, touch points, digital communication and brand positioning to improve the overall customer experience and site conversion. The homepage needs to respond well to 3 types of customers – those who know what they are looking for, those who are looking for good offers but not specific brand and those who are looking for an inspiration. Preferred elements on the homepage: - big, clear search box to take them straight to the brand they are interested in, - selection of best offers above the fold, in a simple digestive form, visual to inspire customers but also attractive from a retailer perspective as it will be sold as a paid placement - inspirations – top categories/ brand with images to engage customers and inspire them to purchase The style we want to follow is Vouchercodes - https://www.vouchercodes.co.uk/ Their homepage combines well what’s good for the business with what’s good for a customer. It’s easy to navigate and resonates well with all types of customer. Their ‘smart searchbox’ helps customers quickly find what they are looking for. They have a good numbers of offers above the fold to attract those who are just looking for a discount without anything specific in mind. Bottom section is a great inspiration for those undecided. Growing our database is one of the key objectives for us so the homepage needs to include a clear and simple email sign up from – eg. floating sign up form like http://www.shopstyle.co.uk/ We have also recently launched an improved mobile app and this is something we want to highlight on the homepage. (like http://www.shopstyle.co.uk/) Merchant page: Current: eg M&S page https://www.myvouchercodes.co.uk/marks-and-spencer-m-and-s At the moment our merchant page is a 2-column page with a great number of offers but with no real hierarchy. We want it to be clear and easy highlighting what’s of the best value to customer (hero offer) and the rest of the offers presented in an ‘easily digestive’ way. We would preferably have a single column for offers and the other column for any necessary SEO content and other elements that could be linking internally to inspire customers to browse in case they can’t find what they looked for. Email sign up & social icons would also be necessary on the page. The layout we like is Voucherbox’s merchant page https://www.voucherbox.co.uk/vouchers/marks-and-spencer - The best offer is highlighted - The single column offer list has a clear hierarchy - Merchant’s logo is clear and visible on the page - Offer filter for easier navigation - The left column is engaging – it encourages customers to browse the site further Community page: We currently don't have a community page - it's a new functionality we are building - it will be called Savvy Savers and it will host forum, blog posts and 'upload a code section' that would allow users add code and offers. The page should increase user engagement with the site and the brand, reduce bounce and increase time users spend on the site. The page should be visual and inspiring. Content of the page: • Integrate blog to show popular posts • Forum • Category internal links – same format as in merchant pages • Tenancy placeholder/s • Top offers • Area for money saving guides/infographic • Area for hub pages and tools • Upload a code – area for users to add code • Links to ‘my account’ Restaurant page: Current: https://www.myvouchercodes.co.uk/restaurants-takeaways-bars The page at the moment displays a wide range of restaurants and takeaways offers in a random order. The navigation is difficult due to number of offers on the page and lack of any hierarchy and/ or grouping. There are no filters on the page either. The page needs to be consistent with the rest of the site but could be more inspiring and visual with food images and offers grouped by type. We could also highlight our top chains we work with for easier navigation for those customers who are after a particular restaurant brand (similar to what deliveroo.co.uk is doing https://deliveroo.co.uk/ )
What to avoid
Logos with no call to action or offering
It's a great opportunity to work for one of the biggest website in the voucher code industry!
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en $599.
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