3. What do we want with our web site?
o To place and maintain our messages on the Internet, which people and organisations use for shopping, browsing, interacting with one another, marketing…
o We want to advertise, communicate and sale through that web site.
o We are going to sell services; there won’t be any product sales.
o Increase membership, loyalty, support.
4. What the structure of the web should be?
A. The Content :
o Must be good. We shouldn’t waste anyone’s time and drown them in too many words and promises. Content should stick with the users and gain momentum in their interest. It should be unique, compelling, interesting and written for our particular users. We should avoid using to many terms and jargons. We should keep it short and easily digestible.
B. The Usability/Design/Navigation :
o It won’t matter how good is the content if the visitor can’t find what they’re looking for. Websites with good navigation should provide thoughtfully created paths to help visitors find what they want.
o We should consider both the goals of the website and its visitors - what are the visitors looking for; what will keep their interest, and what will help them have a successful visit and want to return?
o We should tell the customer that we understand them and we can help solve their problems.
o We should create the journey one click at a time. We should consider the navigation path the visitors will follow to achieve their goals. We have to create links, menus and lists that produce their expected results. It is also important to provide clues so visitors have plenty of information about what will happen if they click on one of our navigation devices. We have to provide clues with the <alt> text, by spelling out what the user will experience when they click on the link. Be creative, and be sure to provide what they were led to expect. Once visitors find the information they need, be sure they have visual feedback to help orient them within our website.
o We have to be careful not to mislead users with a structure that is neither logical nor predictable, or constantly uses different ambiguous terms to describe site features, users will be frustrated by the difficulties of getting around and understanding what we have to offer.
When confronted with a new and complex information system, users build mental models. They use these models to assess relations among topics and to guess where to find things they haven’t seen before. The success of the organization of our web site will be determined largely by how well our site’s information architecture matches your users’ expectations. A logical, consistently named site organization allows users to make successful predictions about where to find things. Consistent methods of organizing and displaying information permit users to extend their knowledge from familiar pages to unfamiliar ones.
C. The Design.
o This is down to you. We would look at any ideas. Please be creative and feel free to any suggestions.
o This is what we don’t like –
1. http://www.mandkcleaning.com – don’t like the website, direct competitors, experienced company with good local image.
2. http://www.amycleaning.co.uk – don’t like the website, this is an example of what we don’t want. On the other hand this is a very good company with a big customer base and a lot of cleaners. Not too many services, but well balanced.
3. http://www.topcleaners.co.uk – don’t like the website, messy and too much info. Good company.
4. http://www.londoncleancompany.co.uk – don’t like the website; looks naïve and unprofessional (amateurish…).
5. http://www.propaclean.com – good website in terms of being simple and easy to navigate; easy to read; there are not too many empty promises and fancy words. Very good, competent company.
6. http://www.abc-cleaning-uk.co.uk – direct competitor, don’t like the website.
7. http://www.homeclean.co.uk – direct competitor, don’t like the website
8. http://www.complex-cleaning.co.uk – direct competitor, this is what we don’t want to look like – a bit of everything at any price just to be in business.
5. Pages :
o Home page – The home page is hugely important. It is critical to make great first impression.
- We have to try to connect with the visitor and help them find what they want. We have to keep it simple and not too busy. Sort of like the first page of the manual.
- Emphasize the highest priority tasks so that users have a clear starting point on the homepage. Please don’t use big images of stock art which will take most of the home page. If there are any images to be used they should be only to complement the certain topics.
- Please think of introducing a Site Map or Search input box on the homepage to enter search queries, instead of just giving them a link to a search page.
- Show the company name and/or logo in a reasonable size and noticeable location.
- Include a tag line that explicitly summarizes what the site or company does.
- Clearly designate one page per site as the official homepage. Within the site, restrict the use of the terms "Home" and "Home Page" to refer to this one main homepage. Design the homepage to be clearly different from all the other pages on the site.
o About us – Include a homepage link to an "About Us" section that gives users an overview about the company and links to any relevant details about our services, company values, business proposition, management team, and so forth. We have to try using this space efficiently and break the stereotypes. We have to make a strong statement having in mind our domestic and commercial customers; on the other side suppliers, sub-contractors and employees.
o Services – Short clear statements to the point. If someone wants to know more about how we do it maybe we should give them opportunity to read more, see more (photos before and after). Very important is to be easy for the client to find quickly and predictively what they are looking for. Let’s think of creating 3 groups with our main services – Domestic Cleaning & Home Help; Office & Commercial Cleaning; End of Tenancy & Purpose Cleaning.
o Prices and guidelines – Very important page. We will give you all we think is necessary.
o Employment -