Included in this brief is a visual mock meant to provide guidance and and help demonstrate the visual storytelling and concepts we'd like to highlight. However, this is a guideline, so please use your own creativity and illustrations to communicate the story we have laid out. The mock needs a lot of visual polish, and we expect that you'll provide a clean, professional, finished look. Each section on the mock is labeled with a number, below is a brief paragraph that explains our intention for each section.
1. The header provides data about an upcoming event. All of this data needs to be clearly presented to the user. There is no story telling here, simply a clear presentation of the facts. This section should not require much adjustment, but if you think you can improve it, please feel free to do so.
2. In this section we would like a moving visual that sees the bitcoin icon and the ethereum icon move towards the center and as they overlap, the Merit coin should materialize in their place. This visual is meant to demonstrate that Merit provides the best features of both Bitcoin and Ethereum to the user and is in some ways, and intersection of the two (Bitcoin being a transaction, digital currency for users and Ethereum being powerful, Enterprise level software for businesses).
3. Section three is a comparison between Ethereum's ERC20 token and Merit's MRC20 token. The comparison is that between ERC20 as complicated software that requires significant technical sophistication to implement and MRC20 as a turnkey, packaged solution that gives you the building blocks you need to accomplish your goals while taking care of the technical complexity for you. The current visual is meant to show a circuit board vs. legos.
4. Section 4 needs the most visual help. This section is supposed to brief users on the value that Merit can add both for them personally, and for their business. However, I don't think we are visually capturing the value here, so there is a lot of room for improvement.
5. Section 5 is about how Merit is tackling adoption of its software. We'd like the groups of people to alternately fade in with the office buildings to demonstrate the interdependency between having users adopt your software and business/merchants adopt it. (Think about paypal having individuals send each other money vs business allowing users to pay using paypal - there is a bit of a chicken or the egg problem, which comes first?) Merit is drawing attention to the fact that we've already had our software being tested and used as we iterate and develop.
Anything below this can be ignored as we'll be using current sections already implemented on our website.