Here is the breakdown of the different pages:
Would like a bold statement (something around "saving you more time with TennisPoint" with details around different products:
a. tennis team management -- "scenario A about Bob Smith"
b. junior player manager -- "scenario C about dad/son"
c. league / facility manager -- "scenario B above about USTA running their tennis league"
d. FlexTennis League -- flex tennis league we run ourselves on TennisPoint. Call to action here will be "jump" off to that website - http://www.flextennisleague.com
Other great items for homepage: tennis court search form, testimonials, calls to action, etc
Existing homepage has an area which shows "usage / system stats" (total matches, sets and games) - this is a must to be on the new homepage to convey to potential users that we are an "active website and trusted by many players, captains and teams."
2. Product Detail & Features:
When a user "drills down" on a product, this page will outline different "product features". The existing homepage LOTS of these product features presently. We do have a couple competitors so it would be great to have a "feature comparison" when looking at "x product detail page" (for instance tennis team manager service).
3. User Sign Up Form:
This will be a form similar to this page - http://www.tennispoint.com/?event=registerPlayer
Key additions/items to the sign up page:
a. ability to add multiple email address (only 2 now) and also the ability to designate if that email is to receive "emails" to it as well.
b. "Want Google directions from your location to the match? - Enter your address details below". Right now we require it but don't tell the user why -- this is why.
c. "minimal view" and "advanced / full details" form view. For instance, you can do this now by clicking on the bottom area of the registration form.
Prefer the Twitter Bootstrap style of form elements too.
4. Tennis Court/Club Page:
These pages help people find places to play tennis -- challenge is they were done 3ish years ago and the design needs to be updated.
existing URL sample: http://www.tennispoint.com/?event=f…le&FID=716
Existing Page Likes/Dislikes:
a. Like how it shows satellite view of the area - this way when a team has a match at those courts they can see the details of the area
b. Like the multiple advertising spots on the page
c. Like that I can get "turn by turn" directions from the page
d. Dislike how the page isn't "responsive" with how google penalizes that
e. Dislike how the "blank star ratings" tend to just stream down the page and make it LONG for no reason.
f. dislike the the print view of the page
5. "Message Stream/Wall":
Thinking about our different "scenarios" (Bob Smith - team captain), the team captain will traditionally send "emails" to keep the team's players updated on the different details -- our users send approximately 300,000 emails every month. The problem is email by itself isn't always "easy" from a delivery perspective and more and more communication is "sms style" of messaging - unfortunately too costly to integrate true "sms text messaging".
We wold like to create more of a "slack" messaging in which users will be able to get "messages" more real-time. This will be using more "push technology" on browsers (and technically on mobile too) to enable a more "real-time" style communication.
Yes, email messages will still exist on the site but will be more used for "longer messages". For instance we could show the first 3-4 sentences with a "read more" or "read full message" part in the "messages" area.
Key item - a person may be on multiple active tennis teams at once so this means the "message stream/wall" will have messages from multiple teams on it -- we will need to be able to filter down by individual team as well.