This site will be a combination of http://www.buddyandmolly.com and http://www.vetsource.com. Appearance should be more like VetSource but with the added links to shop online. The landing page will prominently ask the customer to enter their vet's code. They can, however, navigate away and browse products on the site.
Once the vet's number is entered, the vet's clinic information will show on every page.
Remove emphasis on product customization from landing page (exists currently at buddyandmolly.com)
Somewhere in header, include "call (800) 555-1212" for information".
Do not use medical logo (the wrapped snake).
Bright page, simple landing page.. with graphics showing dogs. Largish, web 2.0 fonts and colors.
Contact me with questions or recommendations. Main goal - pleasant experience for first-time visitor.