ICsimplify is a new business division of ICon Professional Services who has been helping large enterprises ensure that they are engaging their independent contractors without the risk of misclassification. Our new business division is marketed to the small to medium size market. We are striving to simplify the process of worker classification through a self guided web application.
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Our target audience for this product will be small to medium size business who engage independent contractors.
We are looking to design a compelling and strong visual design for a new website we are launching. The current design is just a mock-up. Please do not use the same graphics/layout. We are looking for a full redesign.
1) We want to keep the personal story of a small business owner who failed an audit as the central theme. This is to build empathy through a personal account.The current story is fictional so please feel free to use you own image and new profession/business owner.
2) We will want to implement a sideshow type functionality for the main advert section. This should be represented in the design.
3) Not shown is that we want to market the product with a free offer. Evaluate the risk of your project for free.
4) Also include all social media items like Twitter, Facebook, Linkedin etc.
5) Please feel free to add additional design/content elements that you feel would better sale the product.
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The logo currently shown on the mockup is not the logo we want to build the site around. I have attached a logo that we are leaning towards. It is currently on a dark background but feel free to inverse colors and change teh color pallete to meet your design goals