I work exclusively with owners of small business and with EDs of non-profit organizations ensuring that they are handling the financial management of the business. As a Certified QuickBooks ProAdvisor, my service is a new concept to this size business. I bridge the gap between the bookkeepers and the CPA. I speak standard english, not technical jargon which indimidates and confuses just about everyone.
The design must be professional, yet also say "friendly", "accessible", "we are not stuffed shirts.", "we will not imtimidate you."
My clients tend to be entreprenurial or public-relations minded, especially the non-profits. They do not have a corporate mind set. Many business owners are already stressed when they go searching for my service. Rather than hit them over the head with a laundry list of credentials, I prefer to show them in a lighthearted manner that I understand where they are coming from.
This is my second contest. I will give lots of feedback and stars, emphasizing what I like. One star means there is something in the design that works. If you do not receive at least a star or any feedback within 24 hours of posting, you can assume the design is not working for me.