Webpage design for a leading EdTech Company

Tecnología

We help SaaS Companies Build Products That Can Acquire, Convert, and Retain Customers on Autopilot. The give you context behind why the company was created, here's the preface for my book: History tells us that “how” you sell is just as important as “what” you sell. Just like BlockBuster couldn’t compete with Netflix for selling the same digital content, you need to decide “when” not “if” you’ll need to innovate on the way you sell. One of the main reasons I decided to write this book was because I witnessed first-hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario (aka the tech capital of Canada). In one cozy loft, there were over fifty hard workers plugging away on their laptops side-by-side on long plywood tables. Everyone was passionate about video. Inside this startup, it was common for everyone to use video to communicate with their family, friends, co-workers, customers, and even prospects. At this moment in history, this behavior was considered to be a bit weird but video was quickly becoming a thing for businesses across the world - it was an exciting time. As a result, smart investors wanted to pour money into video companies to accelerate their growth and capture part of this wave of demand. Since gaining access to capital wasn’t an issue for this B2B SaaS company, the team was “blessed” with the opportunity to put some serious marketing firepower into promoting its new video hosting technology to the masses. I was one of those marketers with such a rare opportunity to help the company grow. I spent a small fortune on countless acquisition channels. I was laser-focused on helping the business generate leads, but after some time spending what seemed like a “stupid amount of cash.” I started to look at how I was acquiring prospects and began asking myself some hard whys. Like... Why did I invest $300,000 promoting a whitepaper? Obviously, I knew the outcome was to generate leads to feed the hungry sales team, but why a whitepaper in the first place? We were just using the same old marketing playbook that everyone else was using. You know. Where you create content, put up landing pages to capture leads and then nurture those leads with automated emails until one day they convert to paying customers or unsubscribe. Sound familiar? It wasn’t until I helped launch a freemium product that soared to over 100,000 users in less than a year that I realized something was wrong with the old marketing playbook. By making it easy for people to experience the value of our product, we transformed our product into a powerful customer acquisition model. This one experience reinforced something I have long believed. Truly great software companies are built to be product-led. You don’t have to be a genius to come to this conclusion on your own. In our day-to-day lives, we expect to try products before we buy them. Whether you’re contemplating buying cologne or perfume, a new shirt, or even a pair of sunglasses - you want to try before you buy. Trying out a product is and always will be an essential part of the buying process. When it comes to software, consumers demand the same experience. Companies that embrace Product-Led Growth are simply aligning their business model with an undeniable consumer trend that is not going anywhere. As the SaaS industry evolves, I believe there will be two types of companies: Sales-Led Companies represent the old way of making a sale, which is complex, unnecessary, expensive, and all about telling you how the product will benefit you. These companies are primarily concerned with taking you from Point A to Point B in their sales cycle Product-Led Companies flip the traditional sales model on its head. Instead of helping buyers go through a long, drawn out sales cycle, they give the buyer the “keys” to their product. By doing so, the entire focus for the company revolves around helping the buyer upgrade their life so that it becomes a no-brainer for them to upgrade to a paid plan. Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. You need to let people try before they buy. Product-Led Growth is simply how you make this whole approach to doing business a reality. In order to sell to the modern buyer, you need to decide, are you going to be product-led or risk being disrupted?

productled.com

Here's our brand kit that you can use for reference: https://drive.google.com/drive/folders/1AXgGOql4TnDnNnD_DVpkB5FpLNtIq0sP Also feel free to browse through our site www.productled.com and see what our general aesthetic is. Don't feel obliged to make it all the same as what we already have, you have full creative freedom to design this page.

For the final design this is the full copy that will be required on the page: https://docs.google.com/document/d/12mqCsINjUt-yaZmgThTHUgEMXvBxW4Wzgwll67p1QwA/edit?usp=sharing We understand that this is a longer page, so for creating the first version of concepts we've reduced it to this version for you: https://docs.google.com/document/d/1PnNv6_sSo7GsCqTGpDKnRL_4OPiocCsCsM43hcMh038/edit?usp=sharing It is important that the main sections are included in the final design. However you have the full freedom to present the information any way you'd think is best! Don't feel boxed in with the format that's there already with the content, you can really take this in any direction.

The design should be created on a 1440px width screen for desktop. This helps us keep things consistent. Preferably if you can create this webpage design on Figma that would also be super helpful when we reach the hand-off stage. Feel free to push the creative boundaries of this page, we're looking for something professional but you are more than welcome to add your own twist!

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Diseño de página web comienza en $599.