Webshop design for Norway's leading outdoor outfitter

Villmarksbutikken AS (http://www.villmarksbutikken.net)

Our customer (Villmarksbutikken - translated: "the wilderness shop") is a significant store within their niche in Norway. They sell outdoor outfits, fishing/hunting equipment etc. etc.) to end-customers in Norway.

We are about to implement a new web shop for Villmarksbutikken, and need a new, attractive web design.

The audience is end-users (ordinary, private people) buying equipment for themselves.
Most of them are men.
Remember that many of them are older, and not very familiar with computers and web shops, - so user friendliness is important.

We have made 2 conceptual sketches showing the architecture/structure of the new web shop.

We want you to make an attractive design to these 2 schetches, making Villmarksbutikken "state of the art" in Norway! ;-)

Key words:
- Wildlife
- User friendliness
- Elegance
- Simplicity
- Seriousity

You are welcome to refurbish the logo a bit, but it should be very similar to the old one. The text underneath the logo must be removed.

2

See attached schetches! Please follow the layout given in these!

NB! The boxes 1-7 on the front page are banners/pictures. We want you to make a general design (background) to these banners. Then we can add product-pictures and text. But please feel free to make examples.

http://www.villmarksbutikken.net

http://www.cabelas.com
http://www.basspro.com
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http://www.globetrooper.com
http://www.columbia.com