Home Page: The home page should capture the user's attention and provide three call to actions: "Instant Quote", "Free Inspection", Or Call "770-954-9941".
**Please note...the text of the phone number will be text on the final version of the site. So make font used is Web safe.
The quote page: http://www.activepestcontrol.com/sc…&x=49&y=23 Include the form in your design. This page is where we convert our visitor into a customer. Make the headline strong and funnel the user into the form. There should not be any type of navigation on this page.
Free Inspection Page: http://www.activepestcontrol.com/fr…nspection/ We hate the form that is currently on the page. It needs to be more aesthetically designed and focused on conversions. A place for social proof (testimonial) is a good idea.
General page: http://www.activepestcontrol.com/at…e-control/ This page will house content within the site. These pages will serve as a funnel into the instant quotes and free inspections. Make sure there is a strong call to action at the bottom of every page underneath the Active window.
Lo que debe evitarse
Hard to read text, dark backgrounds.
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