Typeface: jazz LET for THAT COMPANY; site text in American Typewriter
Utilize the idea of a laneway – a old brickroad, faded street sign etc. Something like a hidden little inner city laneway with way cool nook and cranny shops where you make amazing finds.
A Melbourne/London-type feel.
Definitely upmarket/designer/chic/timeless style. Skew feminine but not girly.
Homepage. I have attached a wireframe for the homepage.
I like the idea of a fixed background image and the content float on top of this image in a box (see very rough mock-up that I have done).
Logo - the Beaumont St logo has been adapted from a photo and it will need the background image removed so that the street sign is standalone. In my example you can see how I have applied it to the background image - this is very rough and it is very obvious that it does not belong to the background. I would like this to look seemless.
If this does not work then there is an alternate logo and alternate placement on the background image that you could consider.