Where Angie’s List (http://www.angieslist.com) is business-to-consumer ratings and reviews, we are building a site for business-to-business ratings and reviews. This will be a peer to peer site connecting business owners to other business owners. It is meant to solve the problem of finding the best service partners that are a good fit for your company (Example service partners would be: HR, IT, staffing, marketing, legal, accounting, and so on). It answers the question, “who do you use for _______?”. Target audience is business owners/entrepreneurs that want to find the BEST service partners. It will let business owners leave ratings and reviews for their service partners. Then business owners in your network can see your reviews. It is a peer to peer B2B (business-to-business) solution site for finding what works best for other small business owners. Another way to put it: What are businesses like mine, that I respect, that have a five star rating for [fill in the blank category]? It is meant for small to mid-size business owners. The problem it solves is that some business owners may not be well connected and/or have good information about who to go with for services they need.
Why would a business owner use our site?
1) Benchmark how happy you are with key partners, compared with business owners in your network or similar businesses.
2) Connect with growth-focused owners that are happy with their key service partners. Example: What are businesses like mine, that I respect, that have a five star rating for accounting firms?
3) Find the best service partners, FAST! Read trustworthy ratings and reviews from your connections. Save time, money, and hassle.
4) Get the right partners on your bus for a competitive advantage. The "bus" is a metaphor for your company, made popular by business author Jim Collins.