The page must be very clean, I would like to use a background colour of Black (preferred) or White. The page must have links to 5 or more main categories at the top middle or bottom whichever feels nice and relaxed the middle might be a good option so the customer can have a split view of 2 featured products instead of 1 We also want link at the bottom of the page for standard business.
The main part of the screen where most of the main advertisements will be seen should be constantly active, with some kind of genetic movement almost like the page is alive and will continue to breed as long as you stay on it, but when you do move on the background will still be remain in some way.
We are looking to be selling brands like Lacoste, Original Penguin, Weekend Offender but the clients we are looking to be modest in style as possible, so we don't logo cluttering up the front page. We want something to keep the customer intrigued and ready to search for what they like.
We want to be able to show the customer what they should be buying, so feature boxes would be good.