Target Audience: professional, successful 25 - 55 year olds and corporates
gender: mixed & must appeal to females audience
Location: London, United Kingdom
My target audience is an educated and upwardly mobile professional. They are outwardly strong, often in a management or leadership role at work. They are home owners. Sometimes divorced with 2 children but can be married. The single women are finding it tricky to find a 'good man' because they can't find the time with their busy professional demands. They keep attracting inappropriate or superficial relationships. In an ideal world these women would love to be romanced on dates - good restaurants and theatre etc. They have put on weight for reasons such as comfort eating, 'can't find time to go to gym' and struggling to lose baby weight (after childbirth). They are talented but don't get fulfilment from their well paid work. The need for certainty from a high income is a higher priority (unconsciously), than fulfilment and joy in their profession; so much so they won't even explore opportunities where their natural talents and passions lie. They feel mentally and physically weary at times; they are looking for rejuvenation. A solution for their loneliness and lack of partner. They still have some belief left that they can be energetic, enthusiastic and passionate in life but haven't come across the right opportunitiy. They have considered getting a life coach.
The men have similar issues; especially where physical excercise is concerned. They have fears that it will be too hard for them to get fit and strong and worry about what they'll look like in gym. They eat too much unhealthy food and too much alcohol. They are losing confidence when it comes to finding a mate; often they've been married and are scarred by the divorce.
Although they are successful professionally, they are uncomfortable with their perceived vulnerabilty when seeking professional help. They feel uncomfortable in night clubs; they prefer to have dinner with a woman, take walks, galleries, theatre etc where they can have a conversation (although they feel a little uncertain with personal communication). They drive a nice car but would like to have someone to enjoy drives with (apart from when they pick up kids).
I also want to attract Corporations who have the budget and inclination to invest in breakthrough sessions for valuable staff. They might do this at times of burnout; times when individuals are being promoted/groomed for promotions that will involve unfamiliar greater responsibility, impactful decisions etc. These individuals will be looking for solutions for greater confidence in high pressure business situations. To eliminate uncertainty and replace it with high performance states. Congruent,, powerful communication - both internal and external. Non verbal leadership qualities.
Another important group is people who are obese and want solutions to turn round their dangerous eating habits. They are addicted to the behaviour and can't (won't because it meets deep seated needs for comfort, certainty, protection) stop the pattern. Diets don't work. They eat in secret. They feel lonely but somehow safe but are conscious of the dangerous trend.
We also want to target professional athletes who may be going through a performance/ confidence slump, or who want to break into the next level. They need to boost their belief in their ability to play like the top players in their sport. They have the basic skill level but need to unleash their flair and start trully expressing themselves.
Please let me know if you have any questions or would like more guidance.
Quotes to fade in and out:
A hero is no braver than an ordinary man, but he is brave five minutes longer.
Ralph Waldo Emerson
All life is an experiment. The more experiments you make the better.
Ralph Waldo Emerson
A man cannot be comfortable without his own approval.
Apparently there is nothing that cannot happen today.
A perfection of means, and confusion of aims, seems to be our main problem.
Age is whatever you think it is. You are as old as you think you are.
Intense love does not measure, it just gives.
A genuine leader is not a searcher for consensus but a molder of consensus.
Martin Luther King, Jr.
Being powerful is like being a lady. If you have to tell people you are, you aren't.
I am the greatest, I said that even before I knew I was.
A career is wonderful, but you can't curl up with it on a cold night.