This is a brand new site for "Freegler". So I am looking for design inspiration for all aspects of the site. I've deliberately mocked up the current website with "no style" and looking ugly to encourage creative license from designers, including everything from the colour scheme, UI/HTML elements (pulldown menus, input boxes, etc), layout. The mock ups are purely to convey functionality and not style.
The site is currently uploaded at Heroku, http://bluedog.heroku.com and you can create an account or login with your Twitter credentials to view the applicaiton.
The "look" I'm after for the site is that of a clean minimalistic site, with not too many colours, or overbearing icons, or images. It should convey the marketing message quickly and simply, and then allow the user navigate and rent items quickly. I'll be using "blueprint css", http://www.blueprintcss.org/ as a basis, so all pages will be max 950px wide, etc. Menu items should be text based, not image based for page load speed, and the site in general should be designed around page load speed (no bulky images) for higher raking in search engines.
1. Main home page. Should be clean and simple and convey the message instantly (i.e. list your items for rent, OR rent a neighbours items). There should be 2 main call to action, "search", here you can enter in an item name and it will take you to the search results page. Or "rent", where you can post an item for rent, this will take you to the "post item" page. Other areas on the home page include a list of the 5 most recent posts, a video which will explain how it the service works, and a brief value proposition for renter and seller. The main calls to action should stand out, and the rest of the page should be uncluttered.
2. The search results page. This will display the results from a search, in a list format, with pagination. Each item box will contain an overview of each item, who the owner is, the rating for the item (based on user feedback), location of the item, and call to action -> "rent"
3. The profile page, this is a page showing the profile of a user. It should show the items the user has posted, the feedback from each user who has rented an item from them, their rating (a number based on feedback), a photo of the user, their physical location, and a list of items near where they live they they might want to rent themselves.
5. The reservation page. This is the page the user lands on after they pick the dates from the item profile page. The reservation page shows a summary, including costs, dates booked (in the calendar), deposit amount, and a link to paypal where we take a credit authorization.