HB8 is a brand of athletic gear aimed at the 10-19 year old age group. Should appeal to the 20's age as well. This brand will partner with major suppliers and self brand the products. Think active and targeting 10-19 years old. The end goal is to create a brand that kids want to wear all the time when they are outside playing regardless of sport.
Our tag line is "Pursuing my gift"
We want kids to want to wear our gear because it is cool and cool branding. We want them to all pursue their gift regardless of what sport it is in.
20% of our profits are donated to Compassion Canada so kids in third world countries who may not have the means to purchase athletic equipment can pursue their gift. http://www.compassion.ca
Let me paint a picture - while most kids are talking about the latest video game, there are a handful of kids that are outside playing sports. Picture the kid that each and every day, goes outside and runs for miles, then hops on his bike and goes twice as far. Why does he do it? Because he can! Look at the picture in this link - http://bit.ly/r4B9ZB - he is 8 years old and competing in triathlons while his friends are inside eating chips and playing video games.
How about this - two teams from across town are playing in the final game of the playoffs, score is zero - zero and into overtime. Then this happens - http://bit.ly/nusWNv - what is going on in his head? If there was a website this kid would think is cool, what would it be?