We will need a nice space for a Java Script image sequence to go into the site. This will be taken care of by CH, but we need you to put in a nice image placeholder until this is completed.
Design needs to be classy, hip, and tasteful, but NOT gaudy. This should NOT be another “Downtown LA loft website.” We do not cater to the Hollywood/pretentious crowd. Our residents are well to do/wealthy and enjoy sophisticated luxury, but not “flashy luxury”
Designers should feel free to explore creative looks and feels with the aforementioned guidelines.
We are not the Paris Hilton of apartments-we do not have to use sex to personify what we are selling and we do not need to be over the top to prove this product is desired.
If the LuXe brand was a person, it would be Angelina Jolie (post 2005) -sexy, simple and with an edge.
Absolutely no pink tones! Blacks, sleek silvers, NMS green and daytime and nighttime blues…Maybe darker colors with the bright colors of the photos “popping”… Hip and tasteful, not gaudy…Define the lifestyle one would experience WITHOUT going overboard in using “sex sells” type of images etc.
SEARCH ENGINE FRIENDLY DESIGN
LuXe is a sub brand for some of the buildings with the NMS property family. Please title all pages NMS properties
Website tag line/header text - Modern LuXury Redefined (we like to have the ‘X’ in luxe big)